The perfect culmination of strong sun, rich soil and pure water from the Colorado River.

Did you know dates are grown on palm trees? Medjool dates specifically need to be hand-picked because they are much larger and more delicate than other dates like deglet noors. Whereas other dates allow their palm fronds to be chopped and harvested later. Also, by hand-picking in three passes of harvest, we guarantee that each date is picked when it is perfectly ripe.

Not Joolies. Our dates are always fresh never dried.

Medjool dates are known as the “King of Dates” for many reasons. These fresh fruits are a natural energy source, containing fiber, magnesium and an abundance of other vitamins and minerals. Not to mention they taste like caramel, which is why we’ve dubbed them “California Palm Tree Candy”!

Dates are fresh fruit! So they’re great for snacking on their own, before or after a workout, added into savory recipes, sweet recipes or even as a natural sweetener. Around the world, dates are just as common, if not MORE common than bananas or apples by the checkout counter of the convenient store and/or your favorite coffee shop. On the other end, medjool dates are recognized as the King of Dates and a common welcome gift for new guests or given as gifts for special occasions- like chocolates. They really are nature’s candy - California Palm Tree Candy. Our syrups can be used to sweeten just about anything you use regular sugar or maple syrup for; coffee, oats, yogurt, pancakes, etc. However, unlike table/maple sugar- medjool date syrup still holds all of the vitamins and minerals found in the whole date.

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Our dates are processed in a facility with robust allergen control and sanitation programs in place to prevent any cross-contamination of allergens. We cannot however say they are in a free-from allergen facility.

We do not use preservatives or any additives - that means our fruit is fresher and held to the highest quality standards that we’d only feed to our own families. Palms have stringy roots around the surface of the soil as well as deep roots that go into the ground in order to drink as much desert moisture as possible — they’re looking for every last drop of water they find in the desert. That means if a farmer sprays herbicides like glysophate [ROUND-UP] to control the weeds, then the palms are drinking that too and it’s going to get into the trees. Recent research and litigation has proven the ills of these harmful chemicals. We vow to never use them. Conventional date growers who claim to be pesticide free will still most likely use herbicides for weed control. Don’t be fooled. As part of our initiative for clean farming practices and sustainability, we actually have owl boxes throughout the farm to help with pest and critter control. The birds are happy, and we’re happy too!

Our dates do not contain sulphur dioxide and in fact we’re not using any chemicals: pesticides, herbicides or fungicides.

Yes

Yes dates are inherently gluten free

Dates themselves are paleo friendly and are a refined sugar substitute. They can be used as an alternative sweetener to your paleo creations!

Dates have numerous health benefits. They’re a natural source of energy, full of potassium, fiber and magnesium. These fresh fruit are low on the glycemic index, meaning they won’t spike your blood sugar. Experts have done the research, read more: https://draxe.com/medjool-dates/ , https://www.organicfacts.net/medjool-dates.html

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When we set out to create Joolies, we wanted to redefine the category and people’s perception of medjool dates and also keep snacking and functionality top of mind. We made very deliberate decisions from the start to have an eco-friendly box. Respecting the environment is something that we consider in any aspect of how we operate. This alone differentiates us from our competitors. Our boxes are not only made from recycled material but are also recyclable. No more plastic clamshells. We also wanted to create packaging that people would be excited to pick up, to have on their counter at home, or to share proudly with friends. We felt the tray of fresh medjool dates in a nostalgic VHS-like sleeve was a playful way to achieve this goal. Our grocery category is full of generic plastic tubs that get lost in the sea of produce items. What better way to give medjool dates the spotlight than showcasing them in a vertical, vibrantly colored box. Something that catches people’s eye and draws them towards the shelf and conveys that sunny and bright California vibe. We want all consumers to be intrigued - and who doesn’t love a good date?

We worked with a design agency out of San Francisco called Hatch Design. We knew we wanted to celebrate the date for what it is, a royal jewel in our hearts yes, but in reality it’s seen as a commodity with no brand recognition. We knew we couldn’t just be another me-too desert palm tree date company. The date industry is very antiquated, and we needed to bring life and energy, while also tying in our Southern California roots in a unique way — another fine line to breach when dealing with iconic regions. However, it was a vibe we sought to evoke which is a sense of California Fancy: Palm Springs Hotel meets Venice Boardwalk and Abbott Kinney. Desert meets coast. Someplace vibrant you know and want to visit. Coincidentally we ended up in a California Mint Green brand color. We knew we wanted to pop and what better way than to be completely unique and own a color that’s so identifiable with a luxury icon. It was love at first sight.

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