Medjool Dates THRIVE under the golden California sunshine and the arid heat. Coachella Valley is the perfect culmination of strong sun, rich soil and pure water from the Colorado River You can stay California Dreamin’ with Joolies.

Did you know dates are grown on palm trees? Medjool dates specifically need to be hand-picked because they are much larger and more delicate than other dates like deglet noors. Whereas other dates allow their palm fronds to be chopped and harvested later. Also, by hand-picking in three passes of harvest, we guarantee that each date is picked when it is perfectly ripe. Read more about our farming practices and harvest here: https://blog.joolies.com/pre-harvest-farm-visit

Not Joolies. Our dates are always FRESH and never dried or rehydrated like some big name date brands.

Medjool dates are known as the “King of Dates” for numerous reasons. In many parts of the world, medjool dates are a commodity and have been cherished for centuries for their sweet, caramel-like flavor and chewy texture, which is why we’ve dubbed them “California Palm Tree Candy!” But they are not just about taste–medjool dates are a powerhouse of nutrients and health benefits too. Check out more of the delicious benefits of dates here: https://blog.joolies.com/9-reasons-to-eat-medjool-dates-every-day

Dates are a fresh fruit! Enjoy them as a solo snack, before or after a workout, a natural sweetener, or as versatile culinary ingredient in both sweet and savory recipes. These sweet California-grown gems will brighten your daily routine and add more flavor to your life, one juicy bite at a time. Our syrups can be used to sweeten just about anything you use regular sugar or maple syrup for; coffee, oats, baked goods, pancakes, etc. However, unlike table/maple sugar, medjool date syrup still holds all of the vitamins and minerals found in the whole date.

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Our dates are processed in a facility with robust allergen control and sanitation programs in place to prevent any cross-contamination of allergens. We cannot however say they are in a free-from allergen facility.

We do not use preservatives or any additives - that means our fruit is fresher and held to the highest quality standards that we’d only feed to our own families. Palms have stringy roots around the surface of the soil as well as deep roots that go into the ground in order to drink as much desert moisture as possible — they’re looking for every last drop of water they find in the desert. That means if a farmer sprays herbicides like glysophate [ROUND-UP] to control the weeds, then the palms are drinking that too and it’s going to get into the trees. Recent research and litigation has proven the ills of these harmful chemicals. We vow to never use them. Conventional date growers who claim to be pesticide free will still most likely use herbicides for weed control. Don’t be fooled. As part of our initiative for clean farming practices and sustainability, we actually have owl boxes throughout the farm to help with pest and critter control. The birds are happy, and we’re happy too!

Our dates do not contain sulphur dioxide and in fact we’re not using any chemicals: pesticides, herbicides or fungicides. We are proud to be certified glyphosate residue free.

Yes

Yes dates are inherently gluten free and our snacks are gluten free as well.

Dates themselves are paleo friendly and are a refined sugar substitute. They can be used as an alternative sweetener to your paleo creations! Check out our recipe library for inspo: https://blog.joolies.com/tag/date-able-recipes

Dates are a powerhouse of nutrients and come with a slew of health benefits. They’re a natural source of energy, rich in potassium, fiber, magnesium, and antioxidants to name a few. This fresh fruit is low on the glycemic index, meaning they won’t spike your blood sugar or give you a sugar crash. Experts have done the research, read more with accredited scientific resources here: https://blog.joolies.com/9-reasons-to-eat-medjool-dates-every-day

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When we set out to create Joolies, we wanted to redefine the category and people’s perception of medjool dates and also keep snacking and functionality top of mind. We made very deliberate decisions from the start to have an eco-friendly box. Respecting the environment is something that we consider in any aspect of how we operate. This alone differentiates us from our competitors. Our boxes are not only made from recycled material but are also recyclable. No more plastic clamshells. We also wanted to create packaging that people would be excited to pick up, to have on their counter at home, or to share proudly with friends. We felt the tray of fresh medjool dates in a nostalgic VHS-like sleeve was a playful way to achieve this goal. Our grocery category is full of generic plastic tubs that get lost in the sea of produce items. What better way to give medjool dates the spotlight than showcasing them in a vertical, vibrantly colored box. Something that catches people’s eye and draws them towards the shelf and conveys that sunny and bright California vibe. We want all consumers to be intrigued - and who doesn’t love a good date?

We worked with a design agency out of San Francisco called Hatch Design. We knew we wanted to celebrate the date for what it is, a royal jewel in our hearts yes, but in reality it’s seen as a commodity with no brand recognition. We knew we couldn’t just be another me-too desert palm tree date company. The date industry is very antiquated, and we needed to bring life and energy, while also tying in our Southern California roots in a unique way — another fine line to breach when dealing with iconic regions. However, it was a vibe we sought to evoke which is a sense of California Fancy: Palm Springs Hotel meets Venice Boardwalk and Abbott Kinney. Desert meets coast. Someplace vibrant you know and want to visit. Coincidentally we ended up in a California Mint Green brand color. We knew we wanted to pop and what better way than to be completely unique and own a color that’s so identifiable with a luxury icon. It was love at first sight.

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